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Purina ONE is Opening a Pop-Up Cat Café in New York City

Purina ONE is Opening a Pop-Up Cat Café in New York City

All the cats at the Purina ONE Cat Café will also be available for adoption

New York City will host the first ever North American cat café from April 24th until April 27th.

From April 24th through April 27th, Purina ONE is sponsoring a cat café in New York City, where there will be lots of specialty coffee from a Brooklyn roaster and lots of adoptable cats!

The café will be at a swanky event space from Openhouse Gallery located at 168 Bowery.

The cats will be provided by the North Shore Animal League on Long Island, so they’ll be fairly local felines looking to make your acquaintance.

According to Sprudge, all the cats at the Purina ONE Cat Café will be available for adoption, so this is a great opportunity to test out a bunch of potential furry roommates over coffee.

Even though it’s just a pop-up, the Purina ONE Cat Café will be the very first of its kind in North America.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.

Cat Cafe Popping Up In NYC This Week!

We'll no longer have to get our feline fix by stalking bodega cats because a cat cafe is coming to NYC! Pet food company Purina One will open a pop up pussycat coffee shop this Thursday, April 24th at events space 168 Bowery and will opurrrrrrate through Sunday, April 27th from 10 a.m. to 7 p.m. Squee! Update: Here are our photos and videos from a media preview!

The company plans to fill the space with adorable felines from Long Island-based rescue organization North Shore Animal League. Visitors get to play with and nuzzle all the kitties and if you want to keep the heavy petting going, all the cats will be available for adoption. The cafe portion of the pop-up comes from a Brooklyn-based artisan coffee roaster that's yet to be named—though the casually placed Cafe Grumpy mugs in photos could be an indication of what's in store—and all the food and beverages will be free!

San Francisco's KitTea cafe will open at some point this year but NYC hasn't been graced with a kitty cafe until now. And who cares that it's a corporate stunt? Kitties!

On the Greatest Day Ever, America's First Cat Cafe Opens in NYC

Toss your toy mice in the air: North America has its first cat cafe.

The Cat Cafe by Purina ONE opens its kitty door (and its human-size doors) to New Yorkers on April 24, and will remain open for four days. Curious cat lovers will have the chance to sip complimentary "cat'achinos" with 16 adoptable and adorable cats. And, no, visitors don't need to use a box as a toilet.

Feline coffeehouses already exist in other areas of the world, like Japan and Paris, but health code laws have prevented the trend from fully catching on in the U.S. Purina ONE's Cat Cafe features a food service area connected to a cat sanctuary with swinging doors to keep the animals and kitchen separate.

North Shore Animal League (NSAL) partnered with Purina ONE to supply the cafe with rescue cats from across the country. Matthew Carroll, offsite coordinator at NSAL, says that the pets have been "evaluated behaviorally, medically and socially" to ensure that they will make perfect companions for the right owners.

"We have a wonderful, on-going relationship with Purina," NSAL outreach manager Jayne Vitale told Mashable. "They feed all of our animals –- all our dogs, cats, puppies and kittens at our shelter -– and they are a wonderful supporter and have the same goals and mission, which is to rescue. We have the same view on how important it is to educate and teach humane education."

Education plays a key role in the Cat Cafe, according to Niky Roberts of the Purina ONE brand team. The cafe's 16 adoptable cats are meant to show people the picture of good cat health, including bright eyes, high activity levels and shiny coats.

"They’re all active, they’re affectionate, they’re vocal and they have beautiful coats," she said. "We want people to see what cat health looks like in action."

The Cat Cafe by Purina One will serve complimentary "catuccinos" to visiting cat lovers.

The pop-up shop will feature six speaking sessions on cat health from a veterinarian, behaviorist, photographer, artist and members of the NSAL. In addition, Dancing With The Stars judge Carrie Ann Inaba will speak about her two cats, Mimi and Blizzard. Purina ONE plans to live stream the talks on its website.

"This is only a four-day pop-up," Roberts said. "We hope the education that people walk away with lasts a lot longer than that."

If you're in New York City, you can visit the Cat Cafe from April 24-27 at 168 Bowery St.

Cat Cafe Draws Big Crowd of Feline Fans on Opening Day

LOWER EAST SIDE &mdash Cat lovers waited in line for hours Thursday outside 168 Bowery for the chance to sip coffee while snuggling with a furry feline at the city's first-ever Cat Cafe.

&ldquoI originally thought I was going to get 20 cats all over me,&rdquo said Enubi Kim, 28, who ditched a doctor&rsquos appointment to go to the cafe. &ldquoMy boyfriend is waiting for me at the eye doctor. He&rsquos not happy.&rdquo

Inside, 15 cats &mdash all up for adoption &mdash slept, ate, played and purred throughout the lounge. Customers sat on couches and coffee tables taking selfies with the kitties and trying to coax them into jumping on their lap.

&ldquoIt&rsquos a dream come true for cat lovers,&rdquo said Laura Snell, 29, who waited an hour and a half to get in, in a line dozens of people long that stretched down the block.

The cats came from North Shore Animal League, an animal shelter on Long Island that teamed up with Purina One to make the pop-up cafe a reality for one weekend. Staff there selected the friendliest and most relaxed cats for the cafe.

The shelter has already received a flood in inquiries about adopting the cats. Although there are only 15 at the cafe, there are many more at the shelter. On Saturday, the shelter will park a mobile adoption center outside the cafe on Kenmare Street, said Christina Travalja, of the shelter.

Not everyone at the cafe was looking to adopt cats. Many were simply looking for an excuse to cuddle a kitten.

&ldquoMy landlord hates cats, otherwise I would have one,&rdquo said Yeh-Rin Kim, 25. &ldquoI just came to be around cats. I love it.&rdquo

To raise awareness of cat health, Purina One is live-streaming the cat cafe. The cafe will only be open until Sunday, but organizers hope it inspires someone to set up a permanent one in the city.

The shop&rsquos service area is separated from the lounge area to keep the kitties safe while ensuring that the cafe complies with city health codes, said a Purina One representative. The cafe serves free cappuccinos with froth in the shape of a cat's head, along with pastries.

"The operators of the facility have assured the [Health] Department that cats will be kept in a separate room, and an inspector will be assigned to monitor the event to assure that health code requirements are being followed," a Health Department spokesman said in a statement.

Some customers thought the live-streaming and media cameras took away from the relaxing atmosphere and were surprised by how well the cats handled it.

&ldquoI think they gave them some Xanax,&rdquo joked Lily Lam, 40, who was thinking of adopting one of the cats.

People Are Going Crazy Over New York's Cat Café

The already popular business of cat c afés — yes, coffee shops where customers are surrounded by dozens of playful cats — has come to New York.

Purina One's cat c afé , a pop-up in the East Village, is open for business today and already attracting a ton of buzz. The c afé will have experts on hand to discuss cat health and behavior. There will be adoptable kitties from North Shore Animal League America, too.

The c afé will be open through April 27, so if you're a cat lover, head over soon and join the party.

Here is the buzz on Twitter:

NYC's first (and temporary) Cat Cafe is now open. Here is the line from this morning. It was mostly media.

— Zagat NYC (@ZagatNYC) April 24, 2014

America’s first cat café has opened! And @animalleague is helping these cats find new homes.

— The Dodo (@dodo) April 24, 2014

NOW: Line around the block for NYC's first cat cafe. Over 60 people #catcafe - @bedbow

— NewsBreaker (@NewsBreaker) April 24, 2014

Cat c afés , where patrons pay to hang out with cats, have become huge in Japan and spread around the world since the first one opened in Taiwan in 1998. Adorable felines, after all, may be the one thing that Starbucks can't match.

Permanent cat café to open in NYC

Feline fans will be purring in delight, because New York City is getting its first permanent cat café!

The Meow Parlour, run by owners of the popular Macaron Parlour, is set to open a first-of-its kind kitty lair at 46 Hester St. on Dec. 15.

To satisfy health code standards, the 800-square foot Meow Parlour will be all cats — with a separate room, carrying Macaron Parlour’s baked goods, about 30 steps away.

Co-owner Christina Ha admitted that her co-founder husband Simon Tung, while also cat lover himself, wasn’t too thrilled with this idea.

“Simon thinks we’re crazy,” Ha said. “He doesn’t want us publicized as the crazy cat lady.”

An adoptable cat is seen at Purina’s pop-up cat café from earlier this year in New York City. AP

Back in April, there was a pop-up cat café – sponsored by Purina – on Bowery that had crowds of cat-starved New Yorkers lined up around the block.

Ha said she and partner Emilie Legrand were blown away by that response, giving them the belief Gotham needed a full-time cat café.

“It’s taboo to be that crazy cat lady or cat guy,” Ha said. “It’s one of those things you don’t talk about. It’s like fight club. You’re not suppose to talk about fight club, but you eventually end up talking about fight club. And then it’s `Oh my god, I love cats too!’ It’s nice to see how big the cat community is.”

Visiting time will cost $4 for 30 minutes for anyone 11 or older. It’ll be $12 an hour for an adult with one kid, 10 and under.

The bakery is teaming up with adoption agency Kitty Kind to rotate in and out a dozen adoptable cats at a time.

Photos, Videos: Up Close With The Kitties At NYC's Cat Cafe

It's the hottest cafe to open in New York City since the Pussycat Lounge, and it's only around for four days! Purina One's pop-up Cat Café at 168 Bowery features cat'achinos, pastries and, yes, adorable and adoptable cats from the North Shore Animal League!

The food part of the operation is very much separate from the bigger area where the cats are. The café offers espresso and coffee drinks—if you get the cat'achino or latte, you'll get kitty cat latte/foam art—and the pastries are pre-packaged off the premises. That, coupled with the fact that the food and drink are free, is probably why the cafe was able to swing the Health Department Sanitary Inspection Grade of "A" that is prominently displayed in a window. (The Health Department told us, "For any food service establishment regulated by the Health Department, live animals, other than fish in a tank or service animals, are prohibited.")

You can bring your cat'achino and snack into the main space—which has tables, couches and lots of caturniture—and nosh amid some of the most friendly and social cats we've ever encountered. (Disclosure: My cats are neurotic, probably because we do stuff like this.) Sixteen cats will be roaming the café (eight were at the press preview today) exploring, climbing or playing. And if you can't make it, don't worry—it's going to be on Livestream!

Matthew Carroll, offsite coordinator for the North Shore Animal League (which is the world's largest no-kill shelter), said the cats were carefully selected to make sure they'd be comfortable with people. Reporters, photographers and camera operators oohed and awwwed over the kitties who are looking for their forever (furever) homes.

Duchess, a lovely white cat, strutted over to wherever there seemed to be people and demanded our attention while Zander, a grey and white cat, was very relaxed and chilled out by a window sill. My personal favorite was Ciarra, who hung back near a trash can but happily submitted to chin scratches and belly rubs. Here's information about all the cats.

Purina's Niky Roberts says the cat food company was inspired to open the Cat Café to start a dialogue about feline health issues—and, obviously, to promote Purina One's benefits. (Mission accomplished!) Purina has no plans to launch another cat cafe at this point, but they are "open to it."

People are waiting for 2 hours to get into a cat cafe

Feline fanatics waited for up to two hours outside the first-of-its-kind Cat Cafe on the Lower East Side Thursday, just for a chance to play with adorable and adoptable kitties.

Cat-food maker Purina ONE and the North Shore Animal League opened what they are billing as the nation’s first such eatery, at 168 Bowery.

“I love the cats! I wish I could have an animal in the city,” said student Susanna Mazzoleni, 29, of Astoria. “Cat Cafe was on my bucket list of things to do. I waited for an hour and a half.”

Getty Images Purina’s pop-up Cat Cafe consists of two rooms — a 600-square-foot space where customers can buy coffee and pastries, and an adjoining 1,600-square-foot room where 16 adorable kitties rule the roost.

Natan Dvir Customers brought their food and beverages into that main room as cats played and napped on couches, tables and chairs and climbing structures.

The cafe will remain open through Sunday, 10 a.m. to 7 p.m. each day.

A cat-adoption truck is scheduled to roll up to the temporary coffee shop on Saturday. All the felines are spayed or neutered and ready for adoption.

“I would love if this were permanent, especially because the animals get adopted,” said Mazzoleni. “All of the cats were playing and jumping around.”

Cat cafes are big in Japan, where feline fanatics often have barriers to pet ownership because of building rules or just the small spaces where they live.

Catfe, new pop-up restaurant in L.A.: It’s exactly what it sounds like

In a city where images of dogs perched under restaurant patio tables have become ubiquitous, one man is trying to stake a claim for L.A.'s cat lovers. Ladies and gentlemen, prepare yourselves for “Catfe.”

Organized by Carlos Wong, Catfe promises to cater to the cats of L.A. -- think part petting zoo, part coffee shop -- for four days in Chinatown starting Thursday. (Who doesn’t like kittens with their cappuccino?)

Wong, 31, said he was inspired to bring Asia’s ever-popular cat culture stateside after living in Tokyo last year.

Having secured the go-ahead from public health officials, the Orange County native partnered with Best Friends Animal Society, a no-kill shelter, and the Chinatown Business Improvement District, among others, to bring the Catfe concept to life. (Cats will be separated from the food prep area -- so no fur balls in your frappes.)

Earlier this year, Purina One CatCafé hosted a similar short-lived pop-up in New York City.

But Wong is hoping his quirky pop-up in Chinatown’s Far East Plaza at 727 North Broadway will find a permanent place among Los Angeles’ horde of stores, spas and eateries that cater to dogs.

Similar permanent ventures are being considered for San Francisco, Oakland and Montreal.

Wong has started a Kickstarter campaign and Facebook page to help drive public support but hopes to achieve another end: improve how people view pet adoption and care.

Feline fanatics 18 or older can take part in on-site adoptions in a setting complete with music from the band Lolita Dark, costumed kitty maids, DJs and, of course, coffee on tap.

People, Wong said, seem more comfortable interacting with each other when there are cats, drinks and snacks on hand. The combination can also be therapeutic, especially for the elderly.

“It’s not just about cats and coffee, it’s actually about a bigger message,” he said. “It’s about spreading animal awareness all around.”

People Waited For Hours To Get Inside New York City's First Cat Café [PHOTOS]

The pop-up coffee shop in Manhattan's East Village hosted 21 adoptable cats alongside a coffee shop. By the time its doors shut Sunday, thousands of people had stopped in, and most of the cats had been adopted.

The cat café was sponsored by Purina ONE to promote cat health awareness, and veterinarians were on site to answer questions from cat owners and help organize cat adoptions.

"We are thrilled to be able to bring this experience to North America for the first time and I'd say we definitely knew this event would work, but we never anticipated this sort of reception," Niky Roberts from Purina ONE said.

The event generated so much buzz that enthusiastic crowds had to wait in oppressively long lines in order to spend a half-hour inside with the cats. Brooklyn resident Julie Beierwaltes, 26, said she waited for four hours after hearing about the café on Facebook.

"I heard about these cat coffee shops in Japan and I was hoping that this one in New York would be more like that, but, if this was a permanent café, I would totally hang out here," Beierwaltes said.

Watch the video: Kawaii Kitty Cafe in Philadelphia. My Go-To (January 2022).